Esta campaña se engloba dentro de la estrategia que lleva a cabo el Gobierno de Canarias para luchar contra la economía sumergida. Con ella, buscamos transmitir que existen comportamientos insolidarios que mermarán nuestro bienestar. Tanto en el futuro como al llegar a la vejez.
Para comunicar dicho mensaje desarrollamos una pieza clara y directa. Se plasmará de forma explícita la pérdida de nuestros derechos y comodidades. Todo el desarrollo preliminar en VFX se desarrolló por el propio equipo de Arco Comunicación.
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