Campaña El Marrón lo Pagas Tú para el Ayuntamiento de Santa Cruz de Tenerife. La ciudad tiene un problema con los excrementos de las mascotas y la falta de decoro por parte de algunos ciudadanos. Para concienciar a la población sobre dicha problemática, el Ayuntamiento decide poner en marcha una campaña. Quería comunicar de manera explícita las multas que acarreaba la no recogida de dicho excremento y hacerlo de una manera creativa pero concisa.
Con esta premisa es que desarrollamos esta idea. Se plasmó en múltiples soportes que se distribuyeron en todas las zonas ajardinadas de la ciudad.
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