Volvimos a tener la oportunidad de desarrollar la campaña de comunicación de Lidl para los Carnavales de Canarias. Esta campaña incluyó el nuevo diseño para el packaging de la cerveza Argus y su edición especial carnaval.
En esta ocasión, centramos la campaña en mostrar lo que le pasa a la mayoría de los canarios cuando se acerca el inicio de las fiestas. Cuando ese momento llega, su cabeza ¡ya está en el Carnaval!.
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