Un año más, Lidl realizó una fuerte apuesta de comunicación con motivo del Carnaval en toda Canarias. Para esta edición creamos un concepto en el cual, el “carro de la compra”, sería el eje de toda la campaña. Desde el claim al spot protagonizado por diferentes personajes de las islas.
Paralelamente a la campaña principal, la cerveza Argus también contó con su propia campaña de comunicación, lo que nos permitió desarrollar el packgaging de la edición especial de Argus en Carnaval y una pieza audiovisual en motion graphics.
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