MEI (Muestra Escénica Iberoamericana) del Cabildo de Tenerife comprende una variedad de espectáculos que se dan cita en el Teatro El Sauzal.Estos espectáculos provienen de países como Portugal, Cuba, España, Canarias y México.
Esta primera edición estuvo dedicada a México y para ello desarrollamos una campaña gráfica que representara la idiosincrasia de dicho país. A través de diferentes elementos de su cultura popular, pero sin recurrir a estereotipos.
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