La empresa tenía como objetivo el lanzamiento de una ambiciosa promoción TGAS / Con Tgas Tú Ganas, donde un coche sería el regalo final. Llevamos a cabo la estrategia de Medios de dicha campaña (con fuerte incidencia en RRSS). También desarrollamos la creatividad de la misma con el objetivo de reflejar los principales atributos de la compañía, su cercanía y su trato personalizado.
Asimismo, implementamos la propia mecánica del concurso. Desarrollamos la misma digitalmente utilizando como medio los móviles de los clientes. Para ello utilizamos un aplicativo que puede dar respuesta a miles de interacciones diarias y recabar una importante base de datos.
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